Online Master of Science in Digital Marketing

Make your move to open new career opportunities with a master’s degree in digital marketing.

Get the Right Credentials to Advance Your Career

This in-depth, dynamic, 36-credit program provides marketing professionals with relevant and current content delivered by industry practitioners and scholars with years of experience in the digital marketing field.

In-Demand Skills to Advance Your Career

Enhance your skills in digital marketing through hands-on experience from anywhere you can connect online. Whether you work in digital marketing or need to gain expertise in the field to do your current job better, this program is designed to help you advance in your career. Companies need employees who understand the digital landscape and can implement practical techniques to help them succeed. In this industry-aligned program, you’ll not only focus on digital marketing, but also learn how to market effectively in a digital world.

What You’ll Learn

The online M.S. in Digital Marketing curriculum is innovative, relevant, and taught by industry experts with real-world experience. Very few courses will require a textbook because content is constantly updated to reflect the pace of industry changes. Students can also earn certifications in relevant marketing technology platforms such as Google Analytics and Hootsuite.

Career Opportunities

This innovative program is an industry-driven master’s degree that can be instrumental in taking your career to the next level. Our curriculum has been developed to provide marketers with specialized instruction about strategic marketing in a digital world. Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of digital marketing from their employees — even from staff in traditional marketing roles.

Flexible to Fit Your Schedule

The Master of Science in Digital Marketing program is 100% online. Your courses and materials can be accessed anywhere, anytime through our online learning platform, Canvas. This program provides flexibility while maintaining the high-quality standards Rutgers online programs are known for.